Family, friends and fun. Tuscola Branding is the descendent of Tuscola Racing Team.
I had the fortune of growing up in Eugene, OR for most of my youth. On Friday nights during the summer, my family headed to the dirt tracks around the Willamette Valley to watch the dirt track Sprint Car races. During these early years, my father and his friends would travel down to Chico, CA for the annual Silver Dollar Cup dirt track races for the World of Outlaws. This soon became an annual event and later a right of passage.
In 1995, the crew headed out of Eugene to Chico in a state of the art '92 Honda Accord Wagon. As they headed over the Siskiyou pass and began down the back side into California, they began to approach an RV that was taking its time on the way down. Seeing the opportunity in the open downhill and left lane, my father decided to pass. With a quick left blinker, he merged and began to pass the vehicle. Halfway around the vehicle, he looked in his rearview mirror, only to see it filled with a tractor trailer that was barreling down behind him. The decision was quick, gas it till you see god (This takes a while in a '92 Honda Accord Wagon). They passed the RV and dove in front just missing the bumper. Once they were over, the semi came rushing by them. My father took a moment and looked in the rearview mirror where he saw the license plate of the RV, TUSCOLA. At that moment, Tuscola Racing Team was born and so began the idea of cultural branding for me.
Branding: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Branding is typically an idea that is linked with business but it affects many more pieces of our lives. As our world evolves, it is easy to disappear into the background but if you want to stand out you need a good story that resonates with your community and a strategic plan to help you spread the word.
Over the last decade, I have had the privilege to work with a variety of business'/industries and develop my knowledge from a variety of levels. For example, a small company may want to focus their energy outside of their local community in order to connect with their larger industry but what does that engagement look like? Thats where I can help.
Apparel is my specialty.
John D Faunce
Graduated from Montana State University in Bozeman, MT with a degree in Business Management and International Business. During my time in school I studied development theory and studied abroad at the University of Canterbury in Christchurch, New Zealand. After graduating I began to gain experience in a variety of industries. Some of which included consulting with state programs for low income housing and managing the Promotional Products division for a large print house. In 2009 I started a clothing line with a business partner called Phar North that focused on the freeride bike and ski markets. We built the brand to fill a niche in the industry that was growing as a larger piece of recreational markets. I have also worked as the Sales and Marketing Manager for a local screen printing shop and worked closely with clients to build their businesses and ours. I am passionate in helping clients grow and achieve success as they define it.